In the current UK job market, candidates are increasingly turning to creative and technological solutions to stand out, especially as vacancies decrease and competition intensifies. One of the most notable trends is the use of generative AI tools to craft resumes and cover letters. These tools have revolutionized the way jobseekers present themselves, with platforms like Canva and Adobe offering enhanced design features that allow candidates to make visually appealing CVs. However, while AI is helping jobseekers streamline the application process, it has also led to concerns about the “sameness” of many submissions(Tech.co)(Arbiterz).
Canva’s global survey of hiring managers revealed that nearly half of all applicants use AI to enhance their resumes, but recruiters can often detect AI-generated content, especially when it lacks personalization. Despite this, the trend toward AI-driven resumes is growing, with 45% of job seekers globally embracing AI for resume building (Tech.co). Yet, recruiters from companies like Harvey Nash have noticed that many AI-generated CVs appear generic, indicating that while AI is useful, it’s not a perfect replacement for the human touch(Arbiterz).
The impact of AI on job applications extends beyond simple text generation. For instance, video and animation-enhanced CVs are becoming more popular as platforms like Adobe Express provide tools for integrating multimedia elements into applications. While these features help candidates stand out, experts like Govind Balakrishnan from Adobe caution that overuse of such tools can come off as gimmicky and ultimately harm a candidate’s chances(Tech.co).
Recruiters also face challenges in distinguishing AI-enhanced applications from genuine ones. Larger employers, such as the Big Four accounting firms, are taking a firm stance against overly AI-reliant applications, as they seek to ensure authenticity in the hiring process(Arbiterz).
In the wider job market, industries such as legal, finance, and IT are rapidly adopting AI-based roles. Research shows that companies are willing to pay a premium for workers with AI skills, with some positions commanding salary increases of up to 31%. This is especially true in IT and data-driven fields, where demand for AI-savvy employees is skyrocketing(ITPro)(Signature Recruitment).
Ultimately, AI is reshaping the recruitment landscape, both for jobseekers and employers. While AI tools can optimize job applications by improving layout, keyword targeting, and even crafting responses to job postings, experts emphasize the importance of customization and personal input to avoid blending into the crowd(
Yorkshire Evening Post)(KPMG).
As the use of AI in job applications grows, the key for jobseekers will be balancing the efficiency of these tools with the need to maintain individuality and creativity. Personalization remains crucial for standing out in a competitive market, particularly as AI-generated content becomes more prevalent(Signature Recruitment)(Enhancv).
